Job seekers today are just as concerned about who they work for as they are about what job they are doing. Many workers will decide where to apply for based on the company’s reputation.

This focus on an employer’s reputation has financial implications as well. Companies with negative reputations spend at least 10% more per hire than companies with neutral or good reputations.

But how do you communicate your company’s culture if you haven’t been recognized on a top employer list? The answer is employer branding. There are three things you can do now to make the process easier as you move forward with creating your employer brand.

**This was an article written for Business2Community. To read the full article, please press the button below.